123,000 SF / 149 Units
In keeping with Clayco’s client-centric brand and philosophy, CRG launched Chapter, a new brand of apartment buildings to:
• Create customer loyalty across a portfolio of properties
• Develop consistent recognition, reputation, and value
• Inspire confidence with prospective residents
• Increase overall value of portfolio with investors
Inspired by the challenge to design a building where people would not just live well, but become better, the founders of Chapter pushed themselves to create a space where both the design and the experience would work together to fuel one simple idea: help people write their next chapter.